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When The Chiofaro Company wished to celebrate the thirtieth anniversary in their renowned assets International Place, they turned to KHJ for aid. What could we do to honor this legendary Boston landmark which has been the centerpiece of our skyline for thirty a long time?
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An event or ad appeared too predictable and unworthy. Our solution was a stylized coffee table guide; a special keepsake for tenants past and current. So after the Anniversary was around, the celebration of Global Location would continue to exist.
How would you plan on ensuring just about every spot incorporates a cohesive new identification? Do there is a discovery and tracking method set up?
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